Great Lengths Introduces their Setting Fair Standards Stamp

Great Lengths is proud to introduce their new Setting Fair Standards Stamp, a clear mark of ethicality that will be displayed in Great Lengths salons across the UK and Ireland, so both stylists and consumers can be assured that the hair used is 100% traceable, ethical and of the highest quality. 'Setting Fair Standards', their longstanding and trendsetting ethicality policy, details the origin of every strand of Great Lengths hair as well as with the 100% traceable journey of the hair. The Stamp highlights ethicality, quality and traceability – three cornerstones of Great Lengths and three of the most valuable selling points for stylists. As the source of the hair is so closely monitored, the hair's quality is consistent and can be ensured.

Great Lengths UK, says:
'Great Lengths would like to see a UK standard created and upheld which could be likened to the Soil Association's nationally recognized organic standard. The Soil Association's criteria and seal have been seamlessly integrated into society. By creating a clear definition of what 'ethical' means and calling for companies to meet those criteria, consumers could then make an informed, educated choice as to which extensions they'd prefer to wear. Ethical and natural products are a healthy, growing market in a stagnating economy – with consumers becoming more aware of the origin of the products they choose to purchase. A plus of ethically sourced human hair is that it is more often than not also very high quality. Great Lengths purchases virgin hair in its raw state without any exposure to chemical or styling process that normally weakens and damage the hair. Our gentle processing allows the cuticle to remain intact and because it is in such pristine condition, the hair is tangle-free and doesn't require a silicone coating. Even though there are numerous reasons why a UK standard should be agreed, I can't see one being forged in the near future for the extensions industry. There are recurring disagreements between companies as to 'how ethical' the hair used for extensions should be. My hope is that someday all extensions companies trading in the UK will agree on a common ethical stance and a governing body can be created to spearhead the revolution and assist in the education and enforcement of this campaign. We are hoping that our Setting Fair Standards Stamp will help to pave the way. Whenever you see the logo you can be assured that you've purchased hair extensions that have been ethically sourced and are 100% traceable.'

Setting Fair Standards Criteria

• Every strand has been donated willingly and with the full consent of the donor
• The donor has been treated with respect and care
• A fair and reasonable price is agreed for the hair and the money used to procure the hair is used solely for charitable endeavours, not for personal or individual profit
• A company representative procures the hair to cut out unreliable middlemen and ensure full and direct knowledge of the hair's origin
• Exclusive in-house production process is used from procurement of the hair to wholesale selling the extensions to ensure full traceability