Ask the Expert – Jennifer Swain

Thinking about getting hair extensions? This week, we caught up with Jennifer Swain from Swain Hairdressing to see why she recommends Great Lengths…


Tell us a bit about your experience in the hair industry?

I’ve worked in the hair industry for almost 20 years, starting out as an apprentice. Throughout my career I’ve attended various hairdressing courses, including Great Lengths, which I completed in 2006. I’ve always kept up to date with current trends by attending creative colour and cutting courses, which have helped develop and enhance my skills. In 2005 I started my own business, Swain Hairdressing, based in Whitehaven, Cumbria. We’re a small team of eight and three of us are extensionists with over eleven years experience working with Great Lengths.

What would you say to those thinking about trying Great Lengths?

I would honestly say go for it because you won’t regret it! I think a lot of people who are considering trying Great Lengths for the first time might be concerned that they damage your natural hair – but they don’t. The quality of Great Lengths’ hair is so premium, no other extensions can compare – that’s why they are the world leader in hair extensions.

We’re sure you get asked lots of questions about hair extensions. What are the most common?

At Swain Hairdressing we get lots of interest in Great Lengths extensions, but the most common question we get asked is whether the extensions damage the hair. When applied correctly and well maintained, Great Lengths have been proven not to cause harm to healthy hair. I see more damage due to colour and heat than I do with extensions. In fact I think that extensions take pressure off your own hair, making it easier to style.

Why do you think so many people are now choosing hair extensions?

Hair extensions are more popular than ever now and I think that social media is the biggest reason for this. Clients are always posting transformation pictures, so more people know they aren’t just for celebrity lifestyles – anyone who wants to achieve a natural look can have them.

A lot of my work is adding thickness to hair rather than length; it is great to see the difference in not only my clients’ hair, but their confidence too!

What made you want to start working with hair extensions?

I had my first set of hair extensions in 1999 – they were glued in and totally ruined my hair. This tainted my opinion of extensions for years until I found Great Lengths. I had a set fitted and fell in love with them! The quality of the bonds and the hair make Great Lengths look amazing and they are so easy to maintain.

Great Lengths restored my faith in extensions and I’ve been an avid Great Lengths extensionist since 2006. I wanted to start applying them myself so that others could experience the transformation they give.

What do you think the next trend in hair extensions will be?

I think with summer right around the corner we’ll see lots of hidden rainbow/unicorn hair. What better way to achieve these colourful looks than with Great Lengths.

To dye hair neon or pastel it can be quite costly and time consuming, especially for colour that doesn’t last that long – extensions are a much quicker way of adding colour that will last.

What has been your favourite Great Lengths transformation?

My favourite transformation has to be our salons photo for Wella’s Trend Vision competition. Jess, our model didn’t have very long or thick hair, so we applied 175 bonds at 16 inch to her hair. We wanted to mix cool and warm tones together so we used a charcoal brown at the root blending into silver and rose gold tones – I really do love the finished result.

Check out Jennifer’s amazing transformations using Great Lengths hair extensions. Follow her on Facebook and Instagram to see more of her work.

View all articles