Here at Great Lengths, we’re 100% committed to helping you grow and develop your business, so here are some top tips for marketing your salon offering, raising your profile and ultimately driving more clients through your door!
For new stylists
As soon as you’re trained, you will be invited to a Kickstart meeting where your account manager or your head office Salon Support consultant will discuss ideas for marketing your salon, merchandising, social media and training with you. The managers have a wealth of knowledge on how to make Great Lengths work within your salon, or for you as a freelance stylist, so that you can begin building a loyal client base and working your magic with our hair extensions.
If you’re a new stylist, be sure to promote Great Lengths by displaying in-salon materials such as our seasonal magazine and consumer leaflets, and be sure to speak to your account manager about receiving brand collateral and Great Lengths freebies that you can hand out at key salon events – little treats go a long way with our Lovelies!
For established stylists
If you’re already an established Great Lengths Salon or Stylist, you will have received your Salon Grading and guidelines on the new Marketing Fund for 2014 through the post, outlining how your grading can help you to promote your business.
Unlike other brands, with Great Lengths you can claim back a certain percentage of the money you spend marketing your business – we encourage internal and external signage at your salon, vinyls and even glossy vehicle wraps.
You can also use collateral such as point of sale, posters, flyers and canvases or even display the Great Lengths logo on your salon website page and we’ll work with you to provide content, imagery and logos.
Alternatively, our Business Support team is always keen to hear your original marketing ideas and work with you to make this happen!
If you’re unsure how the Great Lengths Marketing Fund can work to your benefit, or have any questions about promoting your salon offering, contact our Salon Support team on 0113 278 1292 or firstname.lastname@example.org