Recent media news has yet again called for a ban on hair extensions following the latest report from the Trichological Society highlighting the risk of poorly applied and cheap extensions.
Great Lengths absolutely welcomes the need for regulation in the hair extension industry and as a premium supplier to the market we fully recognise the damage that low quality, poorly applied hair extensions can cause to a clients hair.
Great Lengths prides itself as the world’s largest premium reputable global brand within the market, operating since 1991 in the UK with the most technologically advanced application systems available to ensure client satisfaction.
We take our clients wellbeing extremely seriously and are therefore pleased to hear these comments brought to the public’s attention once again. At Great Lengths we would welcome a government standard for the safety of application systems in the UK as we know this would give clients confidence in their chosen hair extension service.
These regulations would also help to demonstrate that in the hair extension market any company cannot just set up without professional procedures, and significant levels of research and development into the protection of the hair during the application of hair extensions.
Great Lengths do not use any glue, metals or weaving processes to attach the hair but utilise a blend of polymers which mimics the structure of keratin so it is kind to the hair and scalp. Great Lengths hair is of the finest quality and is 100% human hair. As you will be aware all Great Lengths stylists must undertake a minimum of two days training to be authorised to purchase our hair and must be level NVQ2 qualified in Hairdressing to undertake one of our courses. We then have strict guidelines which are covered in the client consultations to ensure that the suitability of the client for hair extensions is appropriate.
All of these rigorous procedures have ensured that Great Lengths have many hundreds of thousands of satisfied clients around the world who have used our product for a number of years with no concern or complaint.
Philip Sharp, Managing Director, added “We hope the above will help reassure anyone who is wearing, or thinking about wearing, Great Lengths and are concerned about the potential effects of hair extensions.”
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