Over the past five years, Inanch London’s hair extension business has grown from strength to strength and now accounts for 28% of their business of which 25% is Great Lengths. As such a fundamental element to their sales and profits (just 1% shy of their main styling services), they place great emphasis on marketing and promoting their hair extensions. The Great Lengths display stand was the ideal marketing tool for their salon.
Impressed with the overall design of the stand; not taking up too much space unlike other stands and not blocking the visibility in and out of the salon. The display stand reinforces the message that they specialise in hair extensions and work with a premium brand.
Joe Emir, Salon Director at Inanch London confirm. “The installation process ran very smoothly. We were given the option to have the delivery during the salon’s quiet time so that client’s would not be disrupted. The actual installation was quick, professional and furthermore they even cleaned up after themselves!”
Located in the most prominent position at the shop front on the busy Great Portland Street, W1, both sides in full view from inside and out; the true success of the display stand is that its the first and last thing clients see when entering and leaving the salon.
“The stand has actually helped boost our graduate extensionist’s confidence during consultations as she now has more props to use during her consultation” adds Joe. “The hair wheel proves to be the most popular area of the unit as it gives the client something tangible to look at as well as see, touch and feel the quality of the hair extensions and the extensive colour range.”
Year on Year Supporting Stats*:
- Consultations up 36%
- Client conversions up by 49%
- Increased hair purchases up by 27%
- Average order value increased by 12%
*Stats Source:
Consultation and Client Conversion from Inanch London for June 2008 to May 2010
Hair purchases and average order value from Great Lengths for January 2009 to May 2010
